Here’s one of those things….

One of those things that makes you scratch your head: is giving away “free” stickers promoting clean energy for America. It is a very attractive sticker, designed by the same person who did the Obama “hope” poster.  The website notes:  “Stickers are 4″ by 5.125” (about the size of a postcard) and will take 5-7 weeks to arrive.”  If you would like more than one sticker, you will have to make a small donation; but the first one is “free.”

There is a nifty gadget on the site that gives you an up-to-the-minute count of how many stickers have been given away “free.”

As I write this (1:50 pm on 7/11), 203,678 stickers have been given away free.

In the time it took me to type these letters, the number has grown to 203,707.  At the current clip, I’d say about 25 stickers are being given away every minute for “free.”

So, the head-scratching: What is the carbon footprint of this promotion?  The 203,707 “free” stickers will be made out of 29,000 square feet of some kind of paper/plastic material, will be produced on machines (running on coal-generated electricity, most likely at this point in time), and will use some sorts of interesting chemicals for the inks and stickum.  The 203,707 “free” stickers will have, backing paper you have to peel off,  I’m guessing.  That’s 29,000 square feet of waste backing paper that will end up in the landfill.  Each one of these “free” stickers will be mailed–i.e., sent on trucks and planes (mostly not using green technology)–to their recipients.  The recipients will stick them, I’m guessing, on their automobiles (even the best of which burn fossil fuel).  Or on their laptop cases, which use (probably) coal-generated electricity as well.

I’m just asking….

But at least we’ll be able to prove we are green.  We have a sticker.  And it was free!

2:13 pm…204,685…Current rate now looks like 44 stickers per minute…..


"Free" green sticker. Note (and I swear I am not making this up): the filename for this graphic is "pu_sticker." Perhaps they meant "stinker"...?

  1. #1 by Eileen on August 1, 2009 - 6:15 pm

    People are insane, I tell you.

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